Written this week by Adam, our Head of Marketing

Very early Sunday morning around 4:30am I woke up, checked my phone, and the first thing I saw was a Reddit post on r/piere: “I’m getting spammed by Piere emails for Black Friday!”

Not exactly what you want to see before sunrise or coffee on a Sunday. My heart just sank. Weekend plans out the window, social media comments piling up, it all just felt so defeating. A timing bug collided with a targeting bug and the system basically unleashed every Black Friday email at once, and then duplicated that for some users 10 or 20 times over. After two years of working so tirelessly on building a brand that is trustworthy and polished, a snafu like this feels like a punch to the gut.

Building a startup means that you move fast and sometimes things break, intentional or not.

Sure enough, this glitch happened right as we’re pushing through the final 10 percent of building Moves. It is the stage where you are so close you can almost touch it, but every time you think you are done something pops up. We have been in this push for a while now. Automatic money movement is not one of those features you just ship and iterate. It has to be incredibly tight, safe, and it has to feel trustworthy from the second you use it.

And because of that, all the other features we shipped recently, the Spending Heatmap and Plaid connectivity, were not just “nice extras.” They are the scaffolding Moves sits on. Clearer visibility, better context, and better connections. We needed those pieces stable before we could hand Moves the keys to move money on your behalf.

In addition, AI is moving quickly, but we cannot treat it like something we plug in and hope for the best. Anything we even consider has to be fully understood, tested, and controlled before it ever has a chance of touching someone’s financial life. So we are always weighing speed against safety and choosing the side that keeps people protected.

And in the middle of all of this, we have also been working on something that has been surprisingly fun, Piere Pulse. The best way to describe it is like a Spotify Wrapped for your spending, but gentler. Money is not music, and no one wants a giant billboard of their “Top 5 Financial Mistakes of 2025.” So we are trying to strike this balance between interesting and helpful without crossing into “okay, that is too personal.” We plan to have it out in early December.

If you sat through one of our Zoom meetings right now, you would feel exactly where the team is mentally. It is that blend of tired, excited, and locked in. All the puzzle pieces are finally on the table. We are in the final sprint and still tightening the bolts and smoothing every edge because Moves is the thing we have been working toward from day one. We want your first experience with it to feel seamless.

So that is where we are. A weird Sunday morning glitch, a huge feature in its final stretch, a bunch of building blocks clicking into place, a team pushing through that last long mile, and an ongoing effort to bring responsible AI into the future of money movement.

And that is also why, starting now, we are going to keep doing updates like this, real, unpolished, and transparent. We are calling it Weekly Standup. Pull up and join us.

– Adam, and the Piere Team