Written this week by Stephen Koda, Chief of Staff
Hi everyone,
Last week was a very special week for our team. We wrapped up our final off-site meeting of 2025 in New York, and the highlight of the week for me was getting to see Piere in bright lights, up on a billboard in Times Square. It was incredible! Taking a photo in front of that billboard with other Piere team members who have worked endlessly on building our vision was a reminder of how far we’ve come, and also a reminder of the responsibility that comes with that spotlight.
That idea reminded me of how I’ve thought about money for most of my career. As a Financial Advisor, I’ve sat across people from different financial backgrounds. Some with seven-figure net worths. Some with a lot less. In many of those meetings, I noticed the same misconception come up often: that you already need to be wealthy or highly educated about money before you can really make progress. Those things can help, but they shouldn’t be prerequisites.
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At Piere, we firmly believe that with the right tools and the right information, anyone can improve their financial situation, and it shouldn’t require constant work to do so. A lot of the struggle comes from not having the necessary time or systems in place to give yourself a better shot. That’s the gap we’re trying to close.
This is also why the core of our app matters so much right now. Moves and self-driving money are about taking that work off people’s plates.
The real goal of self-driving money is simple. It should manage people’s money in the background so they can focus more on their lives. The time that people get back is where real progress can happen, regardless of your current financial situation or background.
That’s the future we’re working toward. A product that supports people consistently, even when life gets busy or unpredictable. When people don’t have to think about every little financial decision, money becomes more manageable.
Adam, our head of marketing, brought up a good point this week. As we head into the holidays, this is one of the last times we have to talk about why we’re building what we’re building. Not just what the product does, but what it’s meant to enable for people over time.
At its core, the product exists to help everyone be better with money. People are more likely to see improvement when they have a proactive relationship with money, not a reactive one.
Inside the team, there’s been a lot of discussion around how we bring that vision to life responsibly. Those conversations matter because they ultimately shape the experience people have with our product and with their money.
Moves is an important step in that direction. It brings us closer to that future where money works for people, without demanding constant attention.
I see the care and intention that goes into this work every day across our teams. We take the time to think through small details, question assumptions, and we regularly make decisions that prioritize safety over short-term momentum. That approach is what gives our vision strength and momentum to keep changing the way people see money.
Seeing Piere on a billboard in Times Square was a reminder to keep strengthening what we’ve built so far, while also being pioneers and innovators in our field. Both are our priority heading into the new year.
I appreciate you all for sticking with us as we work through this stage together. We’ll keep sharing updates as we move forward.
– Stephen, and the Piere Team