A few weeks ago I was scrolling through X when a friend posted, “Vine is coming back. I am not emotionally ready for my old videos to resurface.” I laughed hard because If you grew up with Vine, you understand. Those six second loops were random, hilarious, and sometimes embarrassing in ways only early internet content could be.

Then I saw it confirmed in TechCrunch. Jack Dorsey is backing a reboot called diVine that will revive around ten thousand archived Vine videos and introduce tools to block AI generated clips entirely.

The nostalgia hit immediately, and I also had a slight panic because there are definitely Vine era videos of me doing some dumb and creative stuff.

Vine felt like the first platform that made short form content cool. Only six seconds. That was the whole challenge. If you could make someone laugh, relate, or react in that short window, you had real creativity. You did not need an editing software or a script. You just needed an idea.

Then Vine disappeared and the internet moved on to bigger and longer platforms, but something about diVine feels timely. We are drowning in endless feeds, AI filters, clips that start as thirty seconds but drag to a minute. People are craving simplicity and organic content again.

I started thinking about why six seconds mattered so much. It forced people to be creative and it forced jokes to land fast. It also forced authenticity, and in an era when half of what we see online now feels manufactured or AI stitched, that authenticity feels refreshing.

The anti AI stance is something else that stands out. Blocking AI generated videos outright tells you what diVine wants to be. A place for real humans making real things in short bursts. A journalist recently joked that AI has made them question whether cute dog videos are even real anymore. And honestly, same.

When I told my younger cousin Vine was returning, he shrugged. “Why do people care?” That made me realize how different the internet feels now. Platforms today are designed to maximize scroll time  and maximum monetization. Back then it was just people having fun and maybe that is what draws millennials back to the idea of diVine. It reminds them of a time when social media did not work.

Will diVine take off? I really do not know, but I think people will try it because they miss feeling something light online. They miss a platform that does not take itself too seriously, and they miss a time when the internet felt more like a playground than a machine.

If nothing else, diVine might give us a tiny escape, six seconds at a time.

If you want to be part of the first wave, you can sign up for an early invite at diVine.video.