When transactions are imported from banks and card networks, the raw merchant description string (e.g. “GUITARCENTER.COM CALL CT”) is often displayed as-is in the Merchant field. Other financial apps normalize these strings to clean, recognizable merchant names (e.g. “Guitar Center”).

Improving merchant name normalization would make it easier to:
– Identify transactions at a glance without decoding raw payment processor strings
– Filter and search transactions by merchant name reliably (e.g. searching “Guitar Center” would find both online and in-store purchases regardless of how the raw string appears)
– Keep transaction history organized across purchases from the same retailer made through different channels (online vs. in-store)

This would bring Piere in line with what other leading personal finance platforms already do for merchant display.